The Qiddiya Investment Company (QIC), a leader in entertainment and creator of the “concept of play,” announced the exciting addition of Saudi Entertainment Ventures (SEVEN) to its group. This move strengthens the Saudi entertainment industry and unifies QIC’s entertainment efforts.
By joining QIC, SEVEN contributes to the group’s goals of promoting play, nurturing local talent, and improving Saudi Arabia’s overall quality of life. SEVEN will continue to reshape Saudi entertainment by developing and operating 21 projects across 14 cities, representing over 50 billion SAR in investments.
Abdullah Aldawood, Managing Director of QIC and Chairman of SEVEN, commented, “This is a significant step towards encouraging everyone in Saudi Arabia to embrace the positive impact of play. It’s about fostering knowledge, skills, and creativity, ultimately creating a new standard of fun and improving quality of life through a unique entertainment ecosystem that contributes to economic diversification.”
SEVEN boasts partnerships with world-famous names like Transformers, Play Doh, Discovery Adventures, Hot Wheels, Clip ‘n Climb, and Flow House, alongside curated retail and dining options. These exciting additions follow key announcements in Riyadh, Tabuk, Medina, and Yanbu, with nine more projects to be revealed soon.
This ownership announcement follows the December 2023 launch of Qiddiya City’s urban plan and global branding. Qiddiya aspires to become a prominent entertainment, sports, and cultural hub, attracting 48 million visitors annually with its world-class attractions and unique experiences.
Both QIC and SEVEN are backed by the Public Investment Fund (PIF). PIF launched SEVEN in 2017, reflecting its commitment to developing promising sectors in Saudi Arabia. SEVEN aligns with Saudi Vision 2030’s goals of economic diversification and non-oil GDP growth. Entertainment is a key focus area for PIF, and by joining forces with QIC, SEVEN gains access to new growth opportunities.
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