In a significant move to drive innovation and economic growth, Saudi Arabia has unveiled the Sonbola program aimed at empowering entrepreneurs in the agriculture sector. Launched by Ministers Abdulrahman Al-Fadley and Abdullah Al-Sawaha in Riyadh, the program seeks to cultivate a thriving community of agricultural startups.

Through the Sonbola program, startups will receive vital support, including access to venture capital and initiatives such as business incubators, rural development projects, and food technology programs. The ultimate goal is to stimulate economic growth and encourage Saudi youth to explore entrepreneurial opportunities in agriculture.

Symbolizing growth and prosperity, “Sonbola,” which translates to “ear of wheat” or “spike,” highlights the potential for innovation in the agriculture sector. The initiative was officially announced during a ceremony attended by industry leaders and entrepreneurs, marking the inauguration of the Agricultural Development Fund’s startup financing program.

The ceremony also saw the signing of three memorandums of understanding between key entities, including the Ministry of Environment, Water, and Agriculture, the Agricultural Development Fund, the National Research and Development Center for Sustainable Agriculture, and the Saudi Agricultural and Livestock Investment Co. These agreements aim to foster collaboration and support entrepreneurship within the agriculture sector.

Deputy Minister Mansour Al-Mushaiti emphasized the ministry’s commitment to addressing environmental sustainability challenges and achieving water and food security. Efforts include enhancing quality of life, boosting economic impact, and fostering national capabilities through innovative solutions.

Saudi Arabia aims to surpass the global average of startup representation in the environmental, water, and agricultural sectors, currently standing at 1 percent, to contribute significantly to the non-oil GDP by 2030.

The launch of three main programs—Sudrah for the environmental sector, Sahabah for water, and Sonbola for agriculture—underscores the country’s commitment to providing technological solutions for sectoral challenges and fostering innovation in alignment with the ministry’s strategy.

This initiative reflects Saudi Arabia’s dedication to driving growth and innovation in the agricultural sector, signaling promising opportunities for entrepreneurs and investors alike.

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